If you are running a small business then it is important to provide added values to your customers so that it can help you to increase your brand awareness and to attract more customers. One of the leading examples Bloombergsen Inc. provides investment advisory services. The Company offers investment management and consulting services to pooled investment vehicles. BloombergSen Investment Partners serves clients in Canada.
Here are five ways companies can provide value to customers
Communicate openly with customers:
Proper communication is very important to connect with the customers. You have to find new ways to communicate with customers like video conferences, newsletters, weekly check-ins with clients or you can educate your clients that in which way they can communicate with you efficiently. The company should have proper knowledge of their customer’s demands and to improve that, they need to provide better assistance to their customers.
The first thing for a successful business is that they should focus on providing services then their sale will automatically increase.
Improve customer satisfaction:
“Loyal customers, they don’t just come back, they don’t simply recommend you, and they insist that their friends do business with you.”- said, Chip R. Bell author of famous book Inside Your Customer’s Imagination: 5 Secrets for Creating Breakthrough Products, Services, and Solutions. Bell is an author, keynote speaker, and consultant in customer loyalty and service innovation. He is known for his pioneering work in mapping the customer journey as part of the customer service experience and customer forensics.
If your customers are not satisfied with your service that can cause loss for your company. The best thing you can do is to provide feedback surveys to the customers on the regular basis to understand your customer’s needs and to provide them better assistance. Also, it gives you an opportunity to monitor your brand identity in the market.
There are many free feedback tools that are easy to use like Survey Monkey and KwikSurveys that can get you unlimited responses so that you can collect your feedback and create a new strategy according to the results.
Implement marketing model into strategy:
If you want to form added value to your business, you can take the help of popular marketing models so that you can make new strategies.
When you make a business model according to your plan, you have to be attentive to what’s going on in the market and that can help you to improve your plan according to the market.
Well, the tools like SWOT analysis and the Four Cs model will help you in developing your brand’s value. The tool can also assist you in defining your unique selling point, and also provide you information about customer’s demands based on different market trends.
Give back to the community:
In the pandemic situation, families have lost so many things and the economy of the country is also fallen apart, at this time it is important for businesses to give back to society not just because of kindness but to prove your customers that your organization is always committed to helping others first rather than finding ways to get profit. This will help you to build respect for your company and will form trust for your customers.
Never underestimate the value of free resources:
When the company provides little something extra to the customers like a company calendar, free guide, or any free resources then this will help you to attract more customers for your business. These free resources will help to increase your brand awareness.